1. Not appliance keywords effectively.
This is apparently one of the best analytic areas of armpit design. Accept the adapted keywords and abeyant barter will acquisition your site. Use the amiss ones and your armpit will see little, if any, traffic.
2. Repeating the aforementioned keywords.
When you use the aforementioned keywords over and over afresh (called keyword stacking) the chase engines may decline (or skip) the folio or site.
3. Robbing pages from added websites.
How abounding times accept you heard or apprehend that "this is the Internet and it's ok" to abduct icons and argument from websites to use on your site. Don't do it. Its one affair to apprentice from others who accept been there and addition to absolute archetype their work. The chase engines are absolute acute and usually ascertain folio duplication. They may alike anticipate you from anytime achievement listed by them.
4. Appliance keywords that are not accompanying to your website.
Many bent website owners try to accretion chase abettor afterimage by appliance keywords that accept annihilation at all to do with their website. They abode altered keywords in a folio (such as "sex", the name of a accepted celebrity, the hot chase affair of the day, etc.) central a Meta tag for a page. The keyword doesn't accept annihilation to do with the folio topic. However, aback the keyword is popular, they anticipate this will addition their visibility. This address is advised spam by the chase engines and may annual the folio (or sometimes the able site) to be removed from the chase abettor listing.
5. Keyword stuffing.
Somewhat like keyword stacking listed above, this bureau to accredit assorted keywords to the description of a clear or band that appears on your website by appliance the "alt=" HTML parameter. If the chase engines acquisition that this argument does not absolutely call the clear or band it will be advised spam.
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