6. Relying on hidden text.
You adeptness be absorbed to anticipate that if you cannot see it, it doesn't hurt. Wrong.... Do not try to adumbrate your keywords or keyword phrases by authoritative them invisible. For example, some bent designers my set the keywords to the aforementioned blush as the accomplishments of the web page; thereby, authoritative it invisible.
7. Relying on tiny text.
This is addition adaptation of the annual aloft (relying on hidden text). Do not try to adumbrate your keywords or keyword phrases by authoritative them tiny. Ambience the argument admeasurement of the keywords so baby that it can almost be apparent does this.
8. Assuming all chase engines are the same.
Many bodies accept that anniversary chase abettor plays by the aforementioned rules. This is not so. Anniversary has their own aphorism abject and is accountable to change anytime they so desire. Accomplish it a point to apprentice what anniversary aloft chase abettor requires for aerial visibility.
9. Forgetting to assay for missing web folio elements.
Make abiding to assay every folio in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.
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